Ipsos Encyclopedia - Полевые исследования

Метод сбора информации и ответов на ряд вопросов, заданных любым способом интервьюирования

Definition

​The collection of answers to a set of questions, conducted via any interviewing method. The process must be underpinned by accurate research design of the sample and questionnaire. This can be interviewer administered, self-completion, or via recording techniques.

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