Ipsos Encyclopedia - Исследование лояльности

Этот вид исследования проводится, чтобы измерить уровень лояльности потребителей и понять, как его улучшить

 

Definition

​Research conducted to measure customer loyalty and understand how to improve it. Loyalty as a concept is typically defined as a combination of behaviour and attitude, the outcomes of which include both repeat purchase and emotional attachment/brand preference. This type of research is typically used to prevent customer churn and retain loyal customers in the future.

Потребители и покупатели